In-demand turntable queen who’s more than just a female DJ.
DJ Lora is not just an internationally renowned artist, but increasingly the number one DJ of choice for celebrities… although her sole agenda in terms of the dance floor remains as it ever was: get the girls up first and the boys will follow.
Growing up in South Africa in a musical household, it seems music was in Lora’s blood. The daughter of an Olympic diver turned pop singer father who adored jazz, ex-model mother who loved her James Brown funk and brother who drummed day and night, she moved to London in the late Nineties and like many teenagers fell in love with its vibrant house and garage scene. Quickly, she found her favorite nightspot – right next to the DJ booth. “People would say ‘how’s it possible you know this tune at your age?’ – clearly my passion for music was obvious, and I realised I knew more than most” explains Lora.
Early in her career Lora made a name for herself in the industry when she won the London DJing Championship as the only female in the competition. Lora explains: “Being a female DJ is tough at times – for a start you constantly have to prove yourself because people think you can’t DJ, so I have to convince them, but it never takes long. Then you need to look great. Having a unique, memorable style is important to me – which is why I wear ball gowns. I want to look like I’ve just come from the Oscars to DJ at your party!”
On top of driving forward a successful career, it’s important to Lora to give something back. She runs her own DJ school at The Wellington Club – teaching everyone from ages 15 to 60 how to work a room, spreading her knowledge of a craft she truly loves. She is a committed supporter of the Barts & London Childrens Hospital, where Lora feels the children are hugely deserving of some musical therapy. She says: “We’ve raised about £20,000 for toys and often take the party to them, taking my decks down there and playing for the kids in hospital because they can’t go out!” With a real heart for children her charity work also spans the globe and she’s currently raising funds to buy drugs for a medical camp in Sierra Leone.
In short, when celebrities want to party, they call Lora. Whether it’s for Simon Le Bon’s 50th birthday, special requests for Princes William or Harry, following Rolling Stone Ronnie Wood’s acoustic set or for Paul McCartney’s party Lora knows how to pack the Party.
DJ Lora performs in every corner of the world from London, Hawaii and New York to Brazil, Hong Kong and Milan as well a regular on the circuit in Dubai at venues like Mahiki at Jumeirah beach.
Lora’s international profile is constantly growing with a regular radio show which has recently been launched in the Middle East.
She explains “Working in the music industry is a dream come to true to me, I consider myself so lucky to make a living doing the thing I love. Playing at parties all over the world, doing what I can to help charities I believe in, putting smiles on the faces of people all over the world…what a perfect way to work.”
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